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Coca-Cola: From Trouble, Marketing Opportunity - VIDEO
Key Features
17 minute VHS video
This great program proves you can learn from both business success AND failure... In a rare televised interview, Chairman Roberto Goizueta discusses how the New Coke debacle in 1985 was a dark cloud with a golden lining, leading the company to re-focus on its core product, now called Coca-Cola Classic. Providing a brand marketing lesson, the segment takes viewers down Coca-Cola's memory lane.
You'll see how Coca-Cola turns disaster into opportunity: by reinstating its original classic formula and giving the public back what it wants, Coca-Cola dramatically underscores the popularity of its basic product and regains powerful growth momentum.
The Excellence Files takes a ride on a distribution truck in London and steps into a grocery store in Terre Haute, Ind., where a contour can is being test marketed. The Coca-Cola icons -- its trademark script, color red and contour bottle -- could be considered antique. Yet, the image maintains a fresh, young appeal around the world. 17 minutes.
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The Excellence Files - The Excellence Files is a series of eight cases of outstanding and visionary management. And you can get the individual segments to motivate and inspire your meeting......
