Best Practices for Your Website

Produced

• 2009

Key Features

587-minutes total running time for all 12 titles in the series (DVD)

The popular Stanford lecture series on effective Website practices. Learn from the experts. What you need to know about what's happening right now on the Web. Get all 12 titles in the series and save! Individual prices for all 12 titles would be $1188, but in this package you get all 12 for only $795. The popular Stanford lecture series on e-commerce has been updated and expanded. Learn from the experts what you need to know about what's happening right now on the Web. Get all 12 titles in the series and save!

This series includes the following 12 programs:

Behind the Browser
with Matt Cohen, CEO and Founder, OneSpot

In easy-to-understand lay terms, Matt Cohen explains the key applications at work behind a web page. You’ll see how a page is generated from file downloads and links, how traffic to the page is tracked, what cookies are and how they are used, and more.  33 minutes; $99

Broadcasting Your Brand
with Cody Simms, Senior Director of Product Management, Yahoo!, Inc.

A primer on ways to sprinkle your brand and your content throughout the Web using on-demand methods such as RSS, activity streaming through social channels such as Twitter and FriendFeed, widget embedded content, and shared application platforms. 50 minutes; $99

Harnessing the Power of Blogs
with Scott Karp, Editor & Publisher, Publishing 2.0 Blog 
 
As a platform for daily online publishing, blogs can dynamically connect your site to the larger online ecosystem and draw people to your site. The more readers that link to your blog, the higher your search engine ranking. Learn how blogging can expand your editorial mission. 52 minutes; $99

How to Pull Off a Successful Redesign 
with Michael Gold, West Gold Editorial Consulting     

Redesigning your Website starts with preplanning, goal setting, and getting early buy-in from stakeholders. Nine key steps are outlined, including developing a redesign blueprint, creating mockups to communicate to developers, and conducting user testing. 32 minutes, $99

Mobile Strategies
with Sabina Shnapek, Director of Advertising SAles, Ad Infuse

Sabina Shnapek, Director of Advertising Sales, Ad Infuse Mobile content usage is rapidly expanding, offering opportunities for content owners and advertisers to deliver content to mobile devices. Here’s how to get started, from market assessment and business case planning to partnering, distribution and revenue strategies. 52 minutes; $99

Secrets of Search Engine Optimization
with Rand Fishkin, Founder & Ceo, SEOmoz

Search engines present both challenges and opportunities for site designers and developers. Learn how search engines judge a Web page’s relevance and importance, how to improve your site's ranking, and what it takes to draw more visitors from search engines.  51 minutes; $99

Staying Out of Legal Trouble
with John Hart, Partner, Dow Lohnes & Albertson, PLLC 

Protect your content and your brand—and stay out of hot water at your site. Know your risk of liability for defamation or copyright infringement, particularly in user-generated content. Privacy policy requirements and other privacy issues are also covered. 39 minutes; $99

Smarter Strategies for Enewsletters
with Loren McDonald, President Industry Relations,  SilverPOP

Spam complaints. Blocked images. Mobile devices. List churn and more. Learn practical Enewsletter optimization tips that improve deliverability and readability. Gain insights on how to develop revenue streams as well as how to attract and keep subscribers. 59 minutes; $99

Ten Mistakes Web Sites Still Make...And How to Fix Them
with Michael Gold, West Gold Editorial Consulting and Susan West, West Gold Editorial Consulting 

Strategies for demystifying baffling navigation, maximizing use of space, improving search tools, unearthing buried treasure, translating “site speak” into your target’s language, and revving up flat content by making use of the Web’s special powers. 57 minutes; $99

User-Generated Content: Growing It, Controlling It
 with Kevin McKean,  Vice President & Editorial Director, Consumer Reports

Use social media to engage your readers in repurposing and integrating your Web content in ways that serve your mutual goals. Learn commonsense principles for encouraging your users to build out your site through blogs, reviews, viral marketing, and more. 57 minutes; $99

Using Web Metrics Strategically
with Shari Cleary, Director of Digital Entertainment & Games Research, MTV Networks

We all have technology in place to track Web statistics. But interpreting the data and acting on it to improve our sites is challenging. Learn what Key Performance Indicators you should track, who should see the data, and how to analyze it against your performance goals. 60 minutes; $99

Video Strategies: What's Working Today 
with Sean Nolan, Director, Men's Health Online and Molly Wood, Executive Director, CNET.com 

Whether you’re a novice and learning how to cost effectively build the infrastructure for video capability at your site, or you’re experienced and exploring new strategies such as video distribution, get tips on new practices that draw and engage more users. 57 minutes; $99