Dr. Edward Deming's BASIC Library

Key Features

includes 9 VHS or DVD programs for $900

These programs come with discussion guides on CD-ROM.

This more complete introduction to Deming’s fundamental ideas and concepts contains documentary reports of successful applications.Viewer learns requirements of an organizational transformation.

• The Prophet of Quality
• The 14 Points (Vol. 2)
• The Red Bead Experiment and Life (Vol. 7)
• Lessons of the Red Bead Experiment (Vol. 8)
• The Funnel Experiment (Vol. 9)
• Understanding Profound Knowledge(Vol. 14)
• Competition, Cooperation, and the Individual (Vol. 15)
• The Quality Leader (Vol. 16)
• A Theory of a System for Educators and Managers (Vol. 21)

Program Descriptions:

W. Edwards Deming: The Prophet of Quality: From the PBS documentary you will learns the origin and development of Deming’s philosophy of continual improvement. An intimate video biography; excellent overview of the benefits of improvement and obstacles to change. 57 min., $110.00

The 14 Points, Vol. 2: The essential actions managers must take to build a successful organization that will survive and continue to improve in a competitive, fast- changing environment. 40 min., $110.00

The Red Bead Experiment and Life, Vol. 7: You will learn from this classic demonstration how the system—not the individual—determines outcomes.Results cannot exceed the capabilities of the system.(See also Vol. 8, Lessons of he Red Bead Experiment.) 26 min., $110.00

Lessons of the Red Bead Experiment, Vol. 8: The fictional company fails because management did not understand or improve the system but demanded more of employees than the system could deliver.Exhortations will not improve productivity. 28 min., $110.00

The Funnel Experiment, Vol. 9: This graphic demonstration shows that “common sense” demands for change without understanding the capabilities of the system amounts to tampering and leads to failure. 25 min., $110.00

Understanding Profound Knowledge, Vol. 14: You will be introduced to the first three components of Deming’s System of Profound Knowledge (appreciation of a system, concept of variation, and theory of knowledge).The report explains why managers need this understanding to predict performance necessary to entice the customer. 27 min., $110.00

Competition, Cooperation, and the Individual, Vol. 15: Key learning points: why the conventional system of extrinsic rewards focused on internal competition degrades individual performance; why cooperation enhances learning, individual satisfaction and organizational competitiveness; and the nature of intrinsic motivation. 30 min., $110.00

The Quality Leader, Vol. 16: You will learn why the successful leader becomes a continual learner, understands how the work of his group fits into the aims of the organization, and how to practice continual improvement.Faulty traditional practices contrast with better practices based on a theory of management. 25 min., $110.00

A Theory of a System for Educators and Managers, Vol. 21: You will learn how to view the organization as a complex social system faced with rapid adaptation in the global economy and why this is essential knowledge for managers.Synthesis plus traditional analysis is needed for systems thinking. 30 min., $110.00

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