Nurturing Innovation

Produced

• 2005

Key Features

54-minute VHS or DVD video

Learn how today's business climate stifles new breakthroughs, why it has to be okay to fail, and how to allow customers to inspire your innovators.

Many business leaders woldagree that innovationdrives cycles. In recent years, however, we've seen a risk-aversion among investors and corporate leaders alike.  This risk-aversion has stifled innovation by emphasizing "time to market" as the highest good. Learn how Judy Estrin challenges this trend, pointing out that if your focus today is on short-term profits, where will be your source of short-term profits five years from now?

Based on lessons learned in several successful and highly innovative start-ups, Estrin describes how to create an environment in which innovation can flourish, in companies large or small. From her experiences with several successful and highly innovative start-ups, she explains that innovators must be allowed to fail; that pushing to scale a product too early can be a mistake; and why it's usually necessary to plan for leadership change once the innovation matures.

Judy Estrin, seasoned entrepreneur and engineer, has been named three times to Fortune magazine's list of the 50 most powerful women in American business. She sits on the boards of directors of the Walt Disney Company and the Federal Express Corporation. She holds a BS in math and computer science from UCLA, and an MS in electrical engineering from Stanford University.

 

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