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The Richardson Co. Training Media
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Generation Why?

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Author

Eric Chester

Produced

Nov. 2004

Key Features

The complete package includes:
22 Minute Video (DVD or VHS)
Facilitators Manual

How can you lead them if you can't understand them?

Generation Why--born between 1980 and 1994, they make up 25% of the world's population. There are 60 million of them here in America, where right now there are 40 million 16- to 24-year-old working full time. Generation Why is much larger than generation X.

And, as they might say, what's up with Generation Why? They are impatient, disengaged, disrespectful, image-driven, blunt and expressive, and skeptical. But fear not, because they are also adaptable, innovative, efficient, resilient, tolerant, and committed. And Eric Chester will show you how to minimize the negatives and maximize the positives.

Some of the strategies include how to:

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