Doing Well and Doing Good

Produced

• 2004

Key Features

61-minute VHS or DVD video

Corporate Social Responsibility as a Profit Generator

Featuring: Jeffrey Swartz, President and CEO, Timberland Company

Consumers and investors alike are increasingly gravitating toward companies whose brands they can trust. Jeffrey Swartz shares how Timberland is proof that for-profit organizations can build on their success while both "doing well" for shareholders and "doing good" for communities.

Jeffrey Swartz covers altruism and the building of his company's brand, a vision that defines who we are as well as work we do, and the benefits of shared values and a common commitment. He describes his belief that commerce and profits are important, but not sufficient.

Other topics Swartz covers in this presentation include minimizing environmental impact, the notion of engaged citizenship, and creating sustainable solutions that are good for everyone.

Jeffrey Swartz is the third generation of the Swartz family to lead Timberland. Under his direction, the company that his grandfather founded along with the brand his father built has grown to become an example for socially-responsible corporations around the world. Jeff received an MBA from Dartmouth and a BA in comparative literature from Brown.

 

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