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Marketing Strategies

Successful marketing strategies enable your organization to attract customers for its products and services. Here is a collection of training tools to enable your business leaders to develop and implement effective marketing strategies, plans and initiatives -- and ultimately to attract the customers your organization needs.

Available Products (61)

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New Suits: Profile of an Ad Campaign (video)
New Suits: Profile of an Ad Campaign (video)
New Suits: Profile of an Ad Campaign is a real-life case study of how advertising campaigns are developed. In this case, a clothier hires a young, ...
Available Formats DVD
Big Mac Under Attack
Big Mac Under Attack
Hungry consumers in America and abroad are losing their appetite for the worlds largest fast food company. Is McDonalds a brand on the verge of ...
Available Formats DVD
What Customers Want: Taking the Mystery Out of Marketing
What Customers Want: Taking the Mystery Out of Marketing
Two-part series makes marketing easy to understand, presenting fundamental concepts and showing application in practical ...
Available Formats DVD
Business Ethics: Truth in Advertising (video)
Business Ethics: Truth in Advertising (video)
In todays high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the ...
Available Formats DVD
The Basics of How to Plan, Write and Give a Winning Presentation!
The Basics of How to Plan, Write and Give a Winning Presentation!
Be ready to anticipate the moment. Feel the goals and aspirations of your audience and make the presentation of your life! Divided into three ...
Available Formats DVD BOOK Free Preview Available
Building Personal Networks
Building Personal Networks
Networks can be beneficial on multiple levels, for both the individual and the organization. They can lead to advances in your career, help you ...
Available Formats DVD Free Preview Available
Don't Just Set Prices: Manage Them Strategically
Don't Just Set Prices: Manage Them Strategically
"Don't Just Set Prices: Manage Them Strategically" covers four pricing stategies most marketers overlook, what supply chain managers have learned ...
Available Formats DVD Free Preview Available
The Idea of Marketing in the Total Access, Real-Time Marketplace
The Idea of Marketing in the Total Access, Real-Time Marketplace
Featuring: Regis McKenna, Chairman, McKenna Group Why the current model of marketing doesn't work. How your distribution channel can make or break ...
Available Formats DVD Free Preview Available
Seal the Deal: The essential mindset for growing your professional service business
Seal the Deal: The essential mindset for growing your professional service business
This innovative, ten-step system teaches coaches, consultants, and solopreneurs how to integrate the critical trinity of networking, marketing and ...
Available Formats BOOK
Building the Market-Focused Culture
Building the Market-Focused Culture
"Building the Market-Focused Culture" with Hayagreeva Rao, a professor with tbe Stanford Graduate School of Business, covers the following: How a ...
Available Formats DVD Free Preview Available
Finding Untapped Growth in Existing Markets
Finding Untapped Growth in Existing Markets
Finding Untapped Growth in Existing Markets Highlights:Segmenting customers by behaviors, rather than by beliefs or attitudes. Customer profiles ...
Available Formats DVD Free Preview Available
Lead with Your Heart: Sell Happiness and You and Your Business Will Flourish
Lead with Your Heart: Sell Happiness and You and Your Business Will Flourish
Stop thinking about profits and start thinking about how to create better experiences with Lead with Your Heart: Sell Happiness and You and Your ...
Available Formats BOOK
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