Sales Essential Series with Fern Bratten - VIDEO SERIES

Produced

• Mar. 2003

Key Features

3 VHS or DVD *video series

*DVD versions: You may purchase the entire series in DVD format; the individual programs in this series are available in VHS format only.

Fern Bratten knows a lot about sales - she has been in the sales business for many years. Now she has put her experience as a motivational speaker, salesperson, and stand-up comedienne into the training series, Sales Essentials.

You’ll laugh, learn and leave ready to inspire your staff and your customers!

Program 1: Selling With Passion (video)
WHAT'S IT ALL ABOUT?
Fern Bratten knows a lot about sales - she has been in the sales business for many years. Now she has put her experience as a motivational speaker, salesperson, and stand-up comedienne into the training program, Selling With Passion. Fern tells the hysterical story of how she got her start as a sales professional. Throughout her presentation, you will learn how to bring creativity, enthusiasm and passion to the job of selling. Selling with Passion will motivate your sales people - and more importantly, it will give your salespeople a solid foundation to succeed.

KEY LEARNING POINTS:
Show It and Tell It to Sell It
Be Creative
Engage Your Customer
Entertain 'Em
Ask for the Business

USES:
Sales
Customer Service
Motivation

DETAILS:
Run Time: 20 Minutes
The video includes a leader's action guide and ten wallet cards with key learning points.
Selling with Passion is part one of Fern Bratten's Sales Essentials Series.

Click here to view the Selling With Passion preview clip: Selling with Passion video preview clip.

Program 2: Selling By The Numbers - The Sales Basics (video)
WHAT'S IT ALL ABOUT?
Ask Fern Bratten, and she'll tell you, "sales can be as easy as 1,2,3 and 4." In this humorous and motivational presentation Fern will tell you how to achieve success in sales. Fern opens with a motivational message about sales - selling is the art of creating desire. And everyone who is a sales person is meeting those needs. Then, Fern explains the basic principles of sales… and in this case, it really is as easy as 1,2,3, and 4.

KEY LEARNING POINTS:
Selling is the art of Creating Desire
Customers are ALWAYS #1
Customers have 2 reasons to buy -NEED and WANT
Always show the customer 3 choices - that way you'll make more sales - and make more money.
There are 4 types of customers: The Amiable, the Analytical, the Driver, and the Expressive. If you understand each of them, you can really succeed.

USES:
Sales
Customer Service
Motivation

DETAILS:
Run Time: 23 Minutes
The video includes a leader's action guide and ten wallet cards with key learning points.
Selling by the Numbers is part two of Fern Bratten's Sales Essentials Series.

The preview featured at the top of this product page is for the Selling By The Numbers program in this Fern Bratten series.

Program 3: The Big Finish - Overcoming Objections and Closing The Sale (video)
WHAT'S IT ALL ABOUT?
There is no doubt that the hardest job that a sales professional has is overcoming objections and closing the sale. In this program, Fern Bratten uses humor, great examples, and concrete tools to close the sale. You'll learn how to address common objections like, "I can't afford it," or "I don't like it." Moreover, you will learn specific strategies to close the sale and turn customers into clients for life.

KEY LEARNING POINTS:
Use "The Wizard of Oz" to help bring Heart, Brains and Courage to the job of selling
Learn strategies to overcome the most common objections
Understand the five strategies for closing a sale
Have fun with the customer - and learn about winning customers for life

USES:
Sales
Customer Service
Motivation

DETAILS:
Run Time: 20 Minutes
The video includes a leader's action guide and ten wallet cards with key learning points.
The Big Finish is part three of Fern Bratten's Sales Essentials Series.

Click here to view The Big Finish preview clip: Fern Bratten The Big Finish video preview clip.

Meet FERN BRATTEN
Fern Bratten can sell anything to anyone . . . just ask her! As one of the nation’s leading sales motivators, Bratten has a devoted following with corporations, retailers and customers. With a background in theater and stand-up comedy and 25 years in sales, she has a rare combination of real-life industry knowledge and the ability to connect with her audiences.

Bratten’s style is warm, funny and down-to-earth. Her speeches and workshops are fast-paced, interactive and guaranteed to engage. Fern preaches “The Ferndamentals of Selling”. She reminds us all why we got into sales through hilarious real-life examples. Audiences leave feeling energized and ready to face customers with a new spirit!

Fern is a sought after keynote speaker for retailers and manufacturers alike. Her clients include: Federated, Saks Department stores, Dillard’s and many specialty retailers.

The video "preview" clips shown on this page requires that Windows Media Player is installed on your computer. To add this media player product, download from Microsoft Windows Media Player. 

The preview featured at the top of this product page is for the Selling By The Numbers program in this Fern Bratten series. 

Click here to view The Big Finish preview clip: Fern Bratten The Big Finish video preview clip.

Click here to view the Selling With Passion preview clip: Selling with Passion video preview clip.

 

Pricing:
Individual programs available in VHS format only; $99 each.
Purchase entire series in VHS or DVD format for $249.

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