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VHS
Available Formats

Video (16 Min.) - VHS

Item#: VLS004VV  Language: English
Available Formats

Video Rental (16 minutes) - VHS

Item#: VLS004VV  Language: English
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The Richardson Co. Training Media
Phone: 1-800-488-0319
Fax: 1-253-588-0815
Countries outside the USA or Canada should call (USA) 1-253-582-2911

Mailing Address:
13 Creekwood Ln SW
Lakewood, Washington 98499

Benefit Selling

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The story takes place in a sugar factory in the 1940's. A salesperson is trying to sell the manager of the sugar plant a forklift. In the process, benefit selling techniques are identified and demonstrated.


Viewers will learn that customers buy when they feel the benefits outweigh the cost. They will learn to identify customer needs, how to turn minor needs into major needs, and how to use benefits statements to meet those needs and make the sale.

Viewers are taken step-by-step through a variety of helpful sales techniques including probing, distinguishing between advantages and benefits, and building product value.

This video will provide all the tips salespeople need to move the sale to that next important stage-Closing!

For every person involved with sales

Includes Leader's Guide Back to Product Listing