Marketing Strategies
Successful marketing strategies enable your organization to attract customers for its products and services. Here is a collection of training tools to enable your business leaders to develop and implement effective marketing strategies, plans and initiatives -- and ultimately to attract the customers your organization needs.
Available Products
-
Lead with Your Heart: Sell Happiness and You and Your Business Will Flourish
- Stop thinking about profits and start thinking about how to create better experiences ...
-
The Clarity Imperative
- How Getting Everyone on the Same Page Makes Your Organization Stand Out
Successful organizations ensure that their employees, at all levels, know -- and can articulate -- what their organization really does, its true culture, and the direction ...
-
Trade Show Selling Skills Video Series
- This humorous training program is designed to make your trade show investment PAY!Trade Show Selling Skills demonstrates common mistakes made by exhibit staff, and teaches proven techniques for correcting them. The videos offer examples of common ...
-
More Than a Gut Feeling: Hiring Excellent Salespeople
- Evaluate and hire the dynamic sales force your company demands. ...
-
Media Relations
- It's 3:15 on an average workday when suddenly there's an explosion. The media converge on your facility within minutes. This important new program teaches managers, supervisors and even line workers who may be interviewed by the press how to handle ...
-
Judo Strategy: a Stanford Graduate School of Business Executive Briefing
- Highlights:
How to use speed and agility to lessen the danger of overwhelming attack.
Four commonsense rules for successful strategy: be unique, create value, communicate value, and be a moving target.
How to take your opponents "out of their ...
-
Sales as a Strategic Tool in Your Organization
- a Stanford Graduate School of Business Executive Briefing
Featuring:
Mike Bosworth
Founder, Solution Selling (cc)
Highlights:
The importance of diagnosing before you prescribe.
How your expertise can become your enemy.
The elements of ...
-
Women's Millennium: The $3 Trillion Market
- Join management expert Tom Peters along with Heather Shea for a powerful examination of our radically changing marketplace - and the incredible opportunities offered by the growing influence of women. ...
-
The Power of Persuasion
- This BEST SELLER is a Stanford Graduate School of Business Executive Briefing.
Featuring:
Robert Cialdini, Professor, Arizona State University
Program Highlights:
Recognizing "moments of power."
What you should say to get people to ...
-
Speed is Life: Get Fast or Go Broke
- According to Tom, "Time-obsessed management may well be the primary battleground in the pursuit of global competitiveness in the next ten years." ...