Marketing Strategies
Successful marketing strategies enable your organization to attract customers for its products and services. Here is a collection of training tools to enable your business leaders to develop and implement effective marketing strategies, plans and initiatives -- and ultimately to attract the customers your organization needs.
Available Products
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A Better Way from Stephen Covey
- Discover a new perspective to the concept of win-win with A Better Way, the story of three South African retailers faced with finding a new approach to their businesses. ...
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Business to Business Prospecting with Winnie Ary!
- Train your salespeople to be superstars and help your business thrive! Nationally recognized business consultant and author, Winnie Ary, offers this brand new video-based training series entitled Business-to-Business Prospecting. ...
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10 Vital Rules for Giving Incredible Speeches and Why They're Irrelevant
- In his acceptance speech for Toastmasters' Golden Gavel Award, Tom refutes the typical textbook rules on speechmaking and focuses on the importance of relaxing and being yourself. ...
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World-Class Quality: The Customer Will Decide
- Tom goes on location to visit midsize companies in Germany, where quality is an obsession, customers define the product, skilled workers create high value, and the commitment to global competitiveness keeps them on the leading edge. ...
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SELL! 25 Essentials on Selling with Tom Peters
- WHAT'S IT ALL ABOUT?
To put it bluntly: If you can't sell, you're dead. Yes, selling is essential - whether it's your newest consumer product or an idea to increase internal productivity. Tom Peters has a gut-level grasp and passion for the art of ...
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INNOVATE! How to Stand Out in the Crowd with Tom Peters
- WHAT'S IT ALL ABOUT?
Innovation isn't an option - it's a necessity. And it's contagious -- nothing ignites a company more than a spirit of innovation. In this short meeting opener, Tom Peters tells you how to spark innovation and become an ...
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Manager's Pocket Guide to Knowledge Management
- Knowledgeabout customers, markets, core processes, how things get done, who knows whatis a core business asset. You may have heard of knowledge management. ...
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A Passion For Excellence
- There is a revolution underway, in business government, and education, people are challenging the gospel, thinking the unthinkable, and achieving the impossible. Behind it all are people who have a passion for excellence. ...
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A Passion For Customers
- Tom Peters gets to the heart of the excellence message by taking you on location to five leading organizations that provide superior customer service. Viewers will be privy to the inner workings of these acclaimed customer-driven organizations as ...
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Service With Soul
- In this program, you will see five extraordinary organizations that define the cutting edge of customer service. Each of these organizations demonstrates what obsession with customers can do to foster success. ...