Marketing Strategies
Successful marketing strategies enable your organization to attract customers for its products and services. Here is a collection of training tools to enable your business leaders to develop and implement effective marketing strategies, plans and initiatives -- and ultimately to attract the customers your organization needs.
Available Products
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Innovate or Die with Tom Peters
- In the keynote address at Training '97, Tom Peters explores with his usual dynamic style the need for organizations to constantly change, innovate, and radically adapt in order to stay competitive. ...
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Beyond Close to the Customer
- This program picks up where the videotape A Passion for Customers left off. ...
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Creative Thinking: Breaking New Ground for Creating Innovative Business Solutions
- a Stanford Graduate School of Business Executive Briefing
Featuring:
Lynda Curtin, President, The Opportunity Thinker
Program Highlights:
The power of fresh ideas.
Experience a powerful ideas-generating session.
Practical tools for ...
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THE MANAGER'S POCKET GUIDE TO CREATIVITY
- Is there a secret to creativity? Can a simple change in the way we think about problems dramatically cut the cycle time for generating state-of-the-art solutions? Yes! And this book will show you how. ...
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How Leaders Boost Productivity
- a Stanford Graduate School of Business Executive Briefing
Featuring:
John H. Zenger, PhD
Chairman, Zenger Institute of Performance
Program Highlights:
Changing the corporate culture and reward system.
Revising the definition of ...
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TRAPPED! How to Escape the Sameness Trap withTom Peters
- WHAT'S IT ALL ABOUT?
Over the past 15 years, quality and service have gotten better - so much better that consumers often can't tell the difference between competing products. So what can you do to escape this "sameness trap?" How do you delight, ...
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THE PLATINUM RULE with Dr. Tony Alessandra
- Learn How to "Click" with Everyone You MeetOne of the most electrifying speakers in America," says Meetings and Conventions Magazine, brings you his better-than-gold blueprint for making every contact with every person in business--and in all areas ...
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Recession as Opportunity: Smart Moves for Tough Times
- Before a live audience, Tom urges companies to sustain their competitive advantage during recessionary times by redoubling quality efforts and promoting service excellence. ...
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Photographic Poster: INNOVATE
- Part of our new workplace posters selections!
Minimum order is three posters from this workplace poster series (PPI item codes). ...
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Sales Poster: LAUNCHING AN UNTESTED PRODUCT
- Part of our new workplace posters selections!
Minimum order is three posters from this workplace poster series (PPI item codes). ...