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Marketing Strategies

Successful marketing strategies enable your organization to attract customers for its products and services. Here is a collection of training tools to enable your business leaders to develop and implement effective marketing strategies, plans and initiatives -- and ultimately to attract the customers your organization needs.

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BUSINESS CHRONICLE SERIES Rate:Not Yet Rated
BUSINESS CHRONICLE SERIES
WHAT'S IT ALL ABOUT Learn from some of America's leading manufacturers and retailers. Business Chronicle combines documentary footage with insightful commentary to guide you through the principles of excellence at work. ...
VHS

Developing Strategic Alliances Rate:Not Yet Rated
Developing Strategic Alliances
This book identifies several types of alliance possibilities and describes the critical process of selecting the right partner. ...
BOOK

SERVE! Turn Customer Service into Unforgettable Customer Experiences with Tom Peters Rate:Not Yet Rated
SERVE! Turn Customer Service into Unforgettable Customer Experiences with Tom Peters
WHAT'S IT ALL ABOUT? Today's customers are spoiled. But if you can wow them with an unforgettable experience, you'll win unprecedented loyalty. Using simple, universal examples, Tom Peters tells you how to exceed expectations and make customers ...
VHS DVD

In Search Of Excellence Rate:Not Yet Rated
In Search Of Excellence
Motivate your employees to be more innovative, responsive and committed than ever before! In this intriguing and inspiring case study based program, Tom Peters is your host and guide for a far-ranging, behind-the-scenes investigation of phenomenally ...
VHS DVD

Value Management Rate:Not Yet Rated
Value Management
This is an accessible book about the concept of Value Engineering. ...
BOOK

New Product Introduction: Fifty-Minute(TM) Book Rate:Not Yet Rated
New Product Introduction: Fifty-Minute(TM) Book
Today many companies devote enormous effort to the introduction of their new products. The solid information and supporting techniques in this book will help you cut R&D cots, reduce product development lead times, and provide more vital management ...
BOOK

Writing That Sells: Fifty-Minute(TM) Book Rate:Not Yet Rated
Writing That Sells: Fifty-Minute(TM) Book
When you adapt basic sales techniques in your everyday business writing, you can get your readers to do what you want. This book takes a fresh look at the purpose of most business writing, which is to sell ideas. A five-step model shows you how to ...
BOOK

Thriving on Chaos Rate:Not Yet Rated
Thriving on Chaos
Three-part series based on Tom Peters' best seller. Tom takes viewers on location to companies that are reaching out to their customers and vendors. ...
VHS

The One To One Future - Building Relationships One Customer At A Time Rate:Not Yet Rated
The One To One Future - Building Relationships One Customer At A Time
International consultants Don Peppers and Martha Rogers, Ph.D., founders of Marketing 1:1, have formulated a revolutionary response to the declining effectiveness of old technologies and mass marketing techniques for reaching profitable, new ...
VHS

Coca-Cola: From Trouble, Marketing Opportunity - VIDEO Rate:Not Yet Rated
Coca-Cola: From Trouble, Marketing Opportunity - VIDEO
This great program proves you can learn from both business success AND failure... In a rare televised interview, Chairman Roberto Goizueta discusses how the New Coke debacle in 1985 was a dark cloud with a golden lining, leading the company to ...
VHS Free Preview

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