Marketing Strategies
Successful marketing strategies enable your organization to attract customers for its products and services. Here is a collection of training tools to enable your business leaders to develop and implement effective marketing strategies, plans and initiatives -- and ultimately to attract the customers your organization needs.
Available Products
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BUSINESS CHRONICLE SERIES
- WHAT'S IT ALL ABOUT
Learn from some of America's leading manufacturers and retailers. Business Chronicle combines documentary footage with insightful commentary to guide you through the principles of excellence at work. ...
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Developing Strategic Alliances
- This book identifies several types of alliance possibilities and describes the critical process of selecting the right partner. ...
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SERVE! Turn Customer Service into Unforgettable Customer Experiences with Tom Peters
- WHAT'S IT ALL ABOUT?
Today's customers are spoiled. But if you can wow them with an unforgettable experience, you'll win unprecedented loyalty. Using simple, universal examples, Tom Peters tells you how to exceed expectations and make customers ...
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In Search Of Excellence
- Motivate your employees to be more innovative, responsive and committed than ever before! In this intriguing and inspiring case study based program, Tom Peters is your host and guide for a far-ranging, behind-the-scenes investigation of phenomenally ...
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Value Management
- This is an accessible book about the concept of Value Engineering. ...
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New Product Introduction: Fifty-Minute(TM) Book
- Today many companies devote enormous effort to the introduction of their new products. The solid information and supporting techniques in this book will help you cut R&D cots, reduce product development lead times, and provide more vital management ...
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Writing That Sells: Fifty-Minute(TM) Book
- When you adapt basic sales techniques in your everyday business writing, you can get your readers to do what you want. This book takes a fresh look at the purpose of most business writing, which is to sell ideas. A five-step model shows you how to ...
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Thriving on Chaos
- Three-part series based on Tom Peters' best seller. Tom takes viewers on location to companies that are reaching out to their customers and vendors. ...
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The One To One Future - Building Relationships One Customer At A Time
- International consultants Don Peppers and Martha Rogers, Ph.D., founders of Marketing 1:1, have formulated a revolutionary response to the declining effectiveness of old technologies and mass marketing techniques for reaching profitable, new ...
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Coca-Cola: From Trouble, Marketing Opportunity - VIDEO
- This great program proves you can learn from both business success AND failure... In a rare televised interview, Chairman Roberto Goizueta discusses how the New Coke debacle in 1985 was a dark cloud with a golden lining, leading the company to ...