Marketing Strategies
Successful marketing strategies enable your organization to attract customers for its products and services. Here is a collection of training tools to enable your business leaders to develop and implement effective marketing strategies, plans and initiatives -- and ultimately to attract the customers your organization needs.
Available Products
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The Shape of the Winner
- In this program, taped at the Inc. magazine Conference on Growing Businesses, Tom Peters lays out the ten traits that separate the new and emerging winners from the companies of the past 50 years. ...
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Delivering Knock Your Socks Off Service: Self-Study Program
- Create a service advantage with the new self-study course by customer service guru Ron Zemke.
Ron Zemkes newest training tool, based on the acclaimed Knock Your Socks Off series, reveals the secrets of customer care in the same down-to-earth ...
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Copyediting, 3rd edition
- Filled with sound, practical advice this book is a must if you wish to become an effective copyeditor. In addition to being a comprehensive guide to the "real world" of copyediting and publishing, sections on diction and style answer practical ...
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Fundamentals of Marketing, 4th edition (self-study program)
- NEWLY REVISED AND COMPLETELY UPDATED!
Gain the skills to:
Be a more dynamic marketing professional by understanding the entire marketing management process
Develop your own marketing strategy and prepare an effective marketing plan
Make ...
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How to Write a Marketing Plan, 3rd edition (self-study program)
- How to turn ideas into strategy and a plan into a succes story!
Here is the complete process, starting with the crucial links between the marketing plan and the company's overall business strategy. It includes new ways to assess economic trends, ...
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Guerrilla Marketing in Action (video)
- Marketing is often the critical difference between success and failure in business.
Seven meeting openers for the price of one video!
Based on J. Conrad Levinson's bestselling book, "Guerrilla Marketing," this video tells the true stories of ...
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Best Practices for Your Website
- The popular Stanford lecture series on effective Website practices. Learn from the experts. What you need to know about what's happening right now on the Web. Get all 12 titles in the series and save! Individual prices for all 12 titles would be ...
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That's Show Business: the rules of exhibiting
- To maximize the opportunities created by participation in an exhibition or trade ...
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How to Build a Brand
- This "best seller" program is a Stanford Graduate School of Business Executive Briefing featuring:
John Kilcullen
Former Chairman & CEO
IDG Books Worldwide, Inc.
Program Highlights:
The For Dummies experience.
Avoid temptations which dilute ...
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Building Retail Brands to Drive Value
- a Stanford Graduate School of Business Executive Briefing
Featuring:
Jeanne Jackson
Former CEO, Wal-mart.com and Banana Republic
Program Highlights:
How brand value generates cash and drives up market cap.
When you should execute first--and ...