BUSINESS CHRONICLE SERIES

Key Features

WHAT'S IT ALL ABOUT
Learn from some of America's leading manufacturers and retailers. Business Chronicle combines documentary footage with insightful commentary to guide you through the principles of excellence at work.

L.L. Bean: Commitment to Customer Service, Vol. I
This once-small hunting supply business was founded with a simple philosophy based on honesty and courtesy. Today, L.L. Bean's name is synonymous with customer service. You will see how they make the customer king. 24 Minutes.

Corporate Missions: The People Behind the Products, Vol. II
Employees are a company's most important corporate asset. You will visit three organizations where employee satisfaction is integral to the overall corporate mission. 35 Minutes.

The Marketing and Manufacturing Edge, Vol. III
This volume takes you to Gillette where you'll learn how they regained their dominant market share through innovation and marketing savvy. Gillette's established winning principle will help you focus on innovation, production, marketing and your company as a whole. 28 Minutes.

COMPLIMENTARY REVIEW
"[These are] superb, hard-hitting productions that should be required viewing for all of management in America. My boss spent the weekend reviewing it, time and again. He also has found [it] superb. You've got a super product on your hands!"
- CHARLEY PACE, QUALITY ADVISOR, UNITED STATES NAVY

KEY LEARNING POINTS

• Understand how customer commitment builds loyalty
• Learn how to keep your innovative edge
• See how quality impacts the customer

USES

• Customer Service
• Leadership Innovation
• Quality

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