TRAINING PRODUCTS FOR THE WORKPLACE - 1.800.488.0319
Available Formats
Free Shipping
Free ground shipping on all previews sent to the United States and Canada. Free ground shipping on purchases of $395 or more to locations within the continental U.S.
Phone: 1-800-488-0319
Fax: 1-253-588-0815
Countries outside the USA or Canada should call (USA) 1-253-582-2911
Mailing Address:
13 Creekwood Ln SW
Lakewood, Washington 98499
Coca-Cola: From Trouble, Marketing Opportunity - VIDEO
Key Features
17 minute VHS video
This great program proves you can learn from both business success AND failure... In a rare televised interview, Chairman Roberto Goizueta discusses how the New Coke debacle in 1985 was a dark cloud with a golden lining, leading the company to re-focus on its core product, now called Coca-Cola Classic. Providing a brand marketing lesson, the segment takes viewers down Coca-Cola's memory lane.
You'll see how Coca-Cola turns disaster into opportunity: by reinstating its original classic formula and giving the public back what it wants, Coca-Cola dramatically underscores the popularity of its basic product and regains powerful growth momentum.
The Excellence Files takes a ride on a distribution truck in London and steps into a grocery store in Terre Haute, Ind., where a contour can is being test marketed. The Coca-Cola icons -- its trademark script, color red and contour bottle -- could be considered antique. Yet, the image maintains a fresh, young appeal around the world. 17 minutes.
The video "preview" clip shown on this page requires that Windows Media Player is installed on your computer. To add this media player product, download from Microsoft Windows Media Player.Related Items
- The Excellence Files
- The Excellence Files is a series of eight cases of outstanding and visionary management. And you can get the individual segments to motivate and inspire your meeting......
