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Business Ethics: Truth in Advertising (video)
Produced
- 1997
Key Features
29-minute VHS or DVD-R video
Prices include public performance rights.
ISBN Number: 0-7365-7638-X
In today’s high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition.
This program examines how truth in advertising has gotten lost in this competitive frenzy, and how consumers can learn to separate fact from fiction in the confusing barrage of hype and half-truths. Two advertising executives discuss how companies develop ads, and how consumer audiences are targeted.
This program is available in streaming options. Please contact us for pricing and information about (online) streaming delivery options.
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