TRAINING PRODUCTS FOR THE WORKPLACE - 1.800.488.0319
Available Formats
Free Shipping
Free ground shipping on all previews sent to the United States and Canada. Free ground shipping on purchases of $295 or more to locations within the continental U.S.
The Richardson Co. Training Media
Phone: 1-800-488-0319
Fax: 1-253-588-0815
Countries outside the USA or Canada should call (USA) 1-253-582-2911
Mailing Address:
13 Creekwood Ln SW
Lakewood, Washington 98499
Phone: 1-800-488-0319
Fax: 1-253-588-0815
Countries outside the USA or Canada should call (USA) 1-253-582-2911
Mailing Address:
13 Creekwood Ln SW
Lakewood, Washington 98499
New Suits: Profile of an Ad Campaign (video)
Produced
- 1996
Key Features
14 minute VHS or DVD-R video
Prices include public performance rights.
Only available in the US.
ISBN Number: 0-7365-7650-9
This program is a real-life case study of how advertising campaigns are developed. In this case, a clothier hires a young, hip ad agency to redefine his company’s image.
Feedback from focus groups is used to formulate different campaign strategies. Then, in a series of brainstorming sessions, the creative team goes through the arduous process of narrowing the strategies to those they will ultimately present to the client. At the first "pitch session," client input refocuses the efforts of the creative team. The final campaign neatly repositions the company. This is an accurate view of the complexities involved in the development of a successful ad campaign.
Related Items
- Business Ethics: Truth in Advertising (video)
- In today’s high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition......
