TRAINING PRODUCTS FOR THE WORKPLACE - 1.800.488.0319
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The Richardson Co. Training Media
Phone: 1-800-488-0319
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Countries outside the USA or Canada should call (USA) 1-253-582-2911
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Phone: 1-800-488-0319
Fax: 1-253-588-0815
Countries outside the USA or Canada should call (USA) 1-253-582-2911
Mailing Address:
13 Creekwood Ln SW
Lakewood, Washington 98499
Big Mac Under Attack
Produced
- 2003
Key Features
38 minute VHS or DVD-R video
Prices include public performance rights.
Only available in the US.
ISBN Number: 0-7365-9997-5
Hungry consumers in America and abroad are losing their appetite for the world’s largest fast food company. Is McDonald’s a brand on the verge of collapse, or can it be revitalized?
This program strives to find out, as Harvard Business School’s David Upton, Philip Morris litigator John Banzhaf, BBC business editor Jeff Randall, and neuroscientist Ann Kelley cite fat- and sugar-laden foods, cannibalistic over-franchising, menu stagnation, and competition with Subway as factors in the giant’s decline. McDonald’s accepts that there are problems, but is determined to fix them. The plan? More customers, more often. A BBCW Production.
