Trade Show Selling Skills Video Series

Produced

• Aug 2002

Key Features

2 videos: "The Basics" is 24 minutes, and "Advanced Skills" is 15 minutes. Total video series length is 39 minutes.

The support materials include:

• suggested tips for working with sales people
• booth design & operation
• exhibit staff quiz
• advice on designing lead forms
• product demonstration form
• booth staffing guidelines
• pre-show meeting checklist
• trade show selling process schematic

This humorous training program is designed to make your trade show investment PAY!

Trade Show Selling Skills demonstrates common mistakes made by exhibit staff, and teaches proven techniques for correcting them. The videos offer examples of common challenges such as exhibit staff talking amongst themselves and being inaccessible to visitors. Straightforward solutions are given for these typical trade show issues.

Trade Show Selling Skills Video Series leads your sales team through a fun, informative and memorable training session. In volume one, "The Basics", you will learn to (1) question and qualify visitors quickly, (2) dismiss unqualified visitors politely and professionally, (3) focus demonstrations on the visitor's area of interest, (4) add visitors to ongoing conversations so they do not have to wait, and (5) generate complete, useful leads. (And have a lot more fun doing it.)

The Trade Show Selling Skills Video Training Series makes use of clever visual aides that spark a humorous response from the audience and helps them to remember the skills presented.

Trade Show Selling
Table of Contents

• Hello Hello Hello! Engaging and Greeting
• Poke the Money: Asking Questions
• Hey Buddy, Yeah You!: Interrupting
• Mo' Folks: Adding Visitors
• See Ya': Dismissing
• Enough Already: Ending the Conversation
• What Do I Do?: Roles and Responsibilities
• The Dog Ate My: Homework
• It's Almost Over: Wrap Up

The series includes Program One, "The Basics", and Program Two, "Advanced Skills".

Now available in VHS and DVD versions. Purchase both for only $100 more than the price of a single version!