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WHAT'S IT ALL ABOUT
Most companies begin with a great idea. Nonetheless, these days one great idea is not enough. Your company must continually innovate if it's going to thrive. How can you get your team to continually come up with new ideas for products and services? Find out in Getting the Light Bulb to Click.
You'll also visit three companies that have developed processes to foster creativity. They are Chrysler Corporation's large-car division; Welch Allyn, a maker of cutting-edge medical and video imaging devices; Church & Dwight, the manufacturer of Arm & Hammer household products. (38 Minutes)
COMPLIMENTARY REVIEW
"Getting the Light Bulb to Click has broad appeal and real value. It is excellent supplemental material for strategy and training sessions for senior management, marketing, product development, and customer service teams." - TRAINING MEDIA REVIEW
KEY LEARNING POINTS
USES