Sales Is Not a Dirty Word

Produced

• 2003

Key Features

18-minute VHS or DVD-R video

Materials included with purchase: Leader’s Guide, Participant Workbook, 25 Pocket Reminder Cards, and Supplemental Training CD.

Sales Is Not a Dirty Word is an innovative training program that helps people understand the basics of selling. It is appropriate for every member of every organization. Using humorous examples everyone can relate to, Sales is Not a Dirty Word teaches simple, practical sales techniques that can be applied to all client transactions.

This video discusses insights into a different approach to selling - one based on service and knowledge, rather than an ability to push products. With this video, trainers will be able to help their employees better understand their involvement in sales. Even if they don’t call customers or work the sales floor, their actions contribute to the organization’s well being.

The presentation style of this new program is unique and engaging. The message is vital to the success of every organization.

Key Concepts:
In this program, you will learn about the main components of S.C.A.M.M. Serving Customers And Making Money.

1. Everyone is in sales. Everyone in your organization is involved in sales, whether they are an actual salesperson or not.
2. Be willing to serve others. When it comes to selling, attitude counts. It goes beyond filling orders; it involves empathizing with the client.
3. Know your stuff! Learn about your products and customers. Be an expert about your products and services. Work with the client to discover their needs.
4. Be a professional with a consistent method. Find a sales method that allows you to do this. Your customers should view you as predictable and trustworthy.
5. Use the C.O.N. strategy: Consider customers’ needs, Offer your expertise, and Note the next steps customers would like to take.
6. Earn their business. After you have worked with the customer to determine their needs and which products or services may work best for them, you’ve earned the right to ask for the sale.

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