Selling The Moment - book

Author

• Russ Crumley

Produced

• 2008

Key Features

92-page book

If you think you'd like to challenge yourself, improve your approach to sales and create the powerful results you deserve, try "selling the moment."

The "moment" is that point in time when a customer interacts with you on a one-to-one level. It can be brief – lasting only seconds – or extend throughout the day. It can be in person or on the phone. What occurs during this moment has the potential to change the customer’s life – and yours.

Author Russ Crumley believes "moment-based sales" are dependent on your ability to transform potentially routine sales interactions into meaningful and memorable moments for the customer.

How do you do that? In this short guide, he shows you how by offering his insight into three key areas:

• Turning your abilities into "sales-ability:" Learn more about yourself, others and why you are the customer’s best value.

• The fundamentals of selling: Explore a proven method that will take you from a meaningful sales opening to a successful sales close.

• Selling the moment – from prospects to relationships: Discover a new way to view your role by offering more value and meaning to your customers.

Open yourself up to the greater moment. Selling the Moment will provide you with the tools, techniques and approaches to making more sales... a way to make the sales process more meaningful and memorable for you and your customers.