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Stanford Executive Briefs

The Stanford Executive Briefings Video Series
Leading academics and corporate managers present, at Stanford University, their visions of the future and strategies for success.

Stanford University invites business leaders to speak every month. These presentations have been videotaped so you can hear firsthand what these important speakers have to say.

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The Idea of Marketing in the Total Access, Real-Time Marketplace Rate:Not Yet Rated
The Idea of Marketing in the Total Access, Real-Time Marketplace
Featuring: Regis McKenna, Chairman, McKenna Group Why the current model of marketing doesn't work. How your distribution channel can make or break your brand. The blurring of the line between marketing and IT. ...
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Doing Well and Doing Good Rate:Not Yet Rated
Doing Well and Doing Good
Corporate Social Responsibility as a Profit Generator Featuring: Jeffrey Swartz, President and CEO, Timberland Company Consumers and investors alike are increasingly gravitating toward companies whose brands they can trust. Jeffrey Swartz shares ...
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A Blueprint for Change: Market Solutions for Global Poverty Rate:Not Yet Rated
A Blueprint for Change: Market Solutions for Global Poverty
Learn why it's okay to make a profit when helping the poor, and how to create financially sustainable sources for critical goods and services. ...
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The Power of Paranoia Rate:Not Yet Rated
The Power of Paranoia
Roderick Kramer, a Stanford University professor of Organizational Behavior, shares insightful questions, tips and thoughts, including how to instill trust in others while maintaining the appropriate level of distrust within ...
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Overcoming Barriers to Strategic Change Rate:Not Yet Rated
Overcoming Barriers to Strategic Change
One of the most critical challenges for managers today is change. Organizational change is often difficult because of psychological and organizational barriers that get in the way. Jim Phills explains how to overcome the communication breakdowns ...
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Innovation Management and Incentives Design Rate:Not Yet Rated
Innovation Management and Incentives Design
Innovation and incentive go hand in hand, but you have to be careful that the motivation is coming from the right place. You want your team to be fueled by passion rather than ...
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Building the Market-Focused Culture Rate:Not Yet Rated
Building the Market-Focused Culture
This session with Hayagreeva Rao, a professor with tbe Stanford Graduate School of Business, covers the following: How a market focus releases the organization from unprofitable customers, while attracting and retaining valuable customers. The ...
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Change Management and Strategic Planning Rate:Not Yet Rated
Change Management and Strategic Planning
How to counter the confusion, delay, resistance and inefficiency that typically thwart progress. The iterative process of getting everyone to hop on the same change train (even if at different times). The importance of addressing the "What's in it ...
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Coaching a Winning Team Rate:Not Yet Rated
Coaching a Winning Team
Program Highlights: Building credibility and consensus in a vision. Using enthusiasm to turn around team motivation. Identifying and using complementary strengths in a ...
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Collaborative Entrepreneurship: Creating Wealth Through Networked Firms Rate:Not Yet Rated
Collaborative Entrepreneurship: Creating Wealth Through Networked Firms
Program Highlights: How self-managed projects among firms can generate innovation and market placement. How to recruit new firms and teach collaborative protocols and skills. How collaborative firms create first and calculate later, while ...
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