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But what if you are the stronger competitor, threatened by an upstart? Yoffie also points out the "Sumo Strategy" countermoves that can be used by larger companies to crush an attack before it gains ground.
Professor Yoffie has been a member of the Harvard Business School faculty since 1981. He is the author or editor of eight published books, including Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft. Professor Yoffie received his Master's and PhD degrees from Stanford University and is currently a Visiting Scholar at the Stanford Graduate School of Business.
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