Creativity in Business

Produced

• 1998

Key Features

Video type: VHS
Length: 56 mins. (1998)

a Stanford Graduate School of Business Executive Briefing
Featuring:
Michael Ray, Professor
Graduate School of Business, Stanford University

Program Highlights:

• The challenges to unlocking creativity.
• Linking personal growth to increased organizational creativity.
• Specific exercises to foster personal creativity.

Michael Ray, Professor at the Stanford Graduate School of Business, condenses the lessons of his popular class, Personal Creativity in Business, for a business audience. Ray describes how to use four tools-faith, absence of judgment, observation, and questions-to release creativity in your personal environment and to start working from what Ray calls your "inner creative essence."

Michael Ray, PhD, is the first John G. McCoy-Banc One Corporation Professor of Creativity and Innovation and Marketing at the Stanford Graduate School of Business. He is social psychologist and co-author of Creativity in Business (cited by Inc. magazine as one of the nine "Greatest Business Books Ever Written") and The Path of the Everyday Hero (picked as the best business self-help book in 1991by New York Times News Service). In 1996, he founded Insight Out Collaborations, Inc. which develops electronic media/human interaction versions of personal development courses for use in corporation.