TRAINING PRODUCTS FOR THE WORKPLACE - 1.800.488.0319
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How to Build a Brand
Produced
- 2000
Key Features
Video type: VHS
Length: 49 mins. (2000)
This "best seller" program is a Stanford Graduate School of Business Executive Briefing featuring:
John Kilcullen
Former Chairman & CEO
IDG Books Worldwide, Inc.
Program Highlights:
- The For DummiesŪ experience.
- Avoid temptations which dilute your message.
- "Branding" is more than just a current buzzword.
A successful brand builds customer trust and loyalty by being easily identifying and consistent in quality and presentation. The IDG Books' For DummiesŪ series set the course for the company's dynamic, brand-focused growth, John Kilcullen describes the strategies and tactics that have taken his brand from one obscure computer manual to a publishing empire which touches on an incredible array of lifelong learning topics, from business to sports, from art to wine, from gardening to home improvement, and beyond.
John Kilcullen graduated magna cum laude with a BA in Communications from Fordham College in New York. Before joining IDG Books Worldwide, he spent nine years in various sales and marketing management positions at publishing industry leaders Prentice-Hall, the Bantam/Doubleday/Dell Publishing Group and computer book publisher Que. Mr. Kilcullen has been profiled in the Investor's Business Daily, The New York Times, People Magazine, and USA Today and has been seen in CNBC, CNN, and CNNfn.
