TRAINING PRODUCTS FOR THE WORKPLACE - 1.800.488.0319
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The Richardson Co. Training Media
Phone: 1-800-488-0319
Fax: 1-253-588-0815
Countries outside the USA or Canada should call (USA) 1-253-582-2911
Mailing Address:
13 Creekwood Ln SW
Lakewood, Washington 98499
Phone: 1-800-488-0319
Fax: 1-253-588-0815
Countries outside the USA or Canada should call (USA) 1-253-582-2911
Mailing Address:
13 Creekwood Ln SW
Lakewood, Washington 98499
Building Retail Brands to Drive Value
Produced
- 2002
Key Features
Video type: VHS
Length: 43 mins. (2002)
a Stanford Graduate School of Business Executive Briefing
Featuring:
Jeanne Jackson
Former CEO, Wal-mart.com and Banana Republic
Program Highlights:
- How brand value generates cash and drives up market cap.
- When you should execute first--and advertise later.
- Why it's not just the marketing department that worries about brands anymore.
Successful brands adapt to the changing needs of their customers. They grow from their base of brand-loyal return buyers who support price premiums and healthy profit margins. By investing this additional cash in further brand building, they create a "virtuous circle" that carries them through inevitable downturns. A strong brand guides overall strategy and acts as an ambassador for entering new markets and launching new products that will succeed as long as they continue to build on core brand values.
Jeanne Jackson was until recently CEO of Walmart.com. Previously, she was President and CEO of Banana Republic and of Gap Inc. Direct, the catalog and Internet source for the Gap, Banana Republic and Old Navy brands. Jackson is a director of the Associates of Harvard Business School and currently serves on the Board of Directors of Nike, Inc. and McDonald's Corporation.
