Strategies for Surviving the Coming Internet Patent Wars

Produced

• 2001

Key Features

Video type: VHS
Length: 54 mins. (2001)

a Stanford Graduate School of Business Executive Briefing
Featuring:
Kevin Rivette
President and CEO
Aurigin Systems, Inc.

Program Highlights:

• Are you an R& D shop for your competitors?
• Patents and branding as business strategies.
• Why "innovate or die" has become "innovate, protect and leverage."

Corporate patent strategy has suddenly been pushed to the forefront with the rise of the Internet and associated industries. The erosion of traditional barriers to entry has made innovation vulnerable today like never before. Companies are fighting back by branding critical product features, and patenting technology, software and even business methods. Rivette offers practical advice for competing in the intellectual property arena, and for profiting from the Internet patent wars.

Kevin Rivette is a co-founder of Aurigin Systems, Inc., a company that develops intellectual property management software systems. A former patent attorney, Rivette earned a BS from the University of Kansas School of Business and a JD from the University of Santa Clara. Recently, he co-authored a book with David Kline entitled Rembrandts in the Attic: Unlocking the Hidden Value of Patents, published by Harvard Business School Press.