TRAINING PRODUCTS FOR THE WORKPLACE - 1.800.488.0319
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The Richardson Co. Training Media
Phone: 1-800-488-0319
Fax: 1-253-588-0815
Countries outside the USA or Canada should call (USA) 1-253-582-2911
Mailing Address:
13 Creekwood Ln SW
Lakewood, Washington 98499
Phone: 1-800-488-0319
Fax: 1-253-588-0815
Countries outside the USA or Canada should call (USA) 1-253-582-2911
Mailing Address:
13 Creekwood Ln SW
Lakewood, Washington 98499
People-First Management: Creating a Culture of Trust
Produced
- 2003
Key Features
Video type: VHS
Length: 50 mins. (2003)
a Stanford Graduate School of Business Executive Briefing
Program Highlights:
- The cornerstones of good business: credibility, respect and fairness.
- How to give your employees a vested interest in your company's success. The critical need for setting clear expectations, and acting accordingly.
There's more to AFLAC's success than just simply a duck. Granted, this advertising campaign has skyrocketed AFLAC's brand awareness in the US to 89% (up from 8% just a decade ago), and has helped to triple AFLAC's sales since 1997. However, name recognition carries a significant burden. Once you become a household name, any wrong move you make will be remembered. AFLAC's Dan Amos believes that his company's success has come from a reputation for doing the right thing and for putting employees first. When employees trust the company to go the extra mile for them, they go the extra mile for customers. It is this level of integrity and customer service that has created shareholder returns for AFLAC double the market average.
During Mr. Amos' 13-year tenure as CEO, the market capitalization of AFLAC has grown from $1.3 billion to more than $16 billion. AFLAC has been on Forbes' "Platinum 400 List of Best Big Companies" for four consecutive years, and Fortune's "100 Best Companies to Work for in America" for five consecutive years. 