The Mastery of Speaking as a Leader

Produced

• 1994

Key Features

Video type: VHS
Length: 51 mins. (1994)

This bestselling program is a Stanford Graduate School of Business Executive Briefing

Featuring:
Terry Pearce
President, Leadership Communication

Program Highlights:

• Reaching both the minds and hearts of an audience.
• A leader's road map for finding and using your voice to inspire others to take committed action.
• The critical need for authenticity in public speaking.

Today's leaders must connect with their audiences in substantive ways that go far beyond the giving on information. This environment requires that people be committed to actin, not merely to change. Terry Pearce explores and demonstrates ways in which a leader can elevate a public speech into amore powerful and ultimately productive experience for the speaker and the listener.

Terry Pearce's career includes 17 years with IBM as an innovator on the cutting edge of marketing. He then spent five years in private diplomacy to the Soviet Union, where he pioneered U.S. business activities in Moscow. He currently serves as director of the Social Marketing Project for the Institute for the Study of Social Change at the University of California in Berkeley, where he also lectures. His book Leading Out Loud was honored as one of the "Best 30 Business Books of 1995" by Soundview Executive Book Summaries.