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Marketing Strategies

Successful marketing strategies enable your organization to attract customers for its products and services. Here is a collection of training tools to enable your business leaders to develop and implement effective marketing strategies, plans and initiatives -- and ultimately to attract the customers your organization needs.

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New Suits: Profile of an Ad Campaign (video) Rate:Not Yet Rated
New Suits: Profile of an Ad Campaign (video)
This program is a real-life case study of how advertising campaigns are developed. In this case, a clothier hires a young, hip ad agency to redefine his companys image. ...
DVD

Big Mac Under Attack Rate:Not Yet Rated
Big Mac Under Attack
Hungry consumers in America and abroad are losing their appetite for the worlds largest fast food company. Is McDonalds a brand on the verge of collapse, or can it be revitalized? Find out in Big Mac Under ...
DVD

What Customers Want: Taking the Mystery Out of Marketing Rate:Not Yet Rated
What Customers Want: Taking the Mystery Out of Marketing
Two-part series makes marketing easy to understand, presenting fundamental concepts and showing application in practical ...
DVD

Business Ethics: Truth in Advertising (video) Rate:Not Yet Rated
Business Ethics: Truth in Advertising (video)
In todays high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. ...
DVD

The Basics of How to Plan, Write and Give a Winning Presentation! Rate:Not Yet Rated
The Basics of How to Plan, Write and Give a Winning Presentation!
Be ready to anticipate the moment. Feel the goals and aspirations of your audience and make the presentation of your life! Divided into three sectionsplanning, writing and giving a presentation, The Basics of How to Plan, Write and Give a Winning ...
DVD BOOK Free Preview

Building Personal Networks Rate:Not Yet Rated
Building Personal Networks
Networks can be beneficial on multiple levels, for both the individual and the organization. They can lead to advances in your career, help you improve your job performance, and develop better communication between business departments. ...
DVD Free Preview

Don't Just Set Prices: Manage Them Strategically Rate:Not Yet Rated
Don't Just Set Prices: Manage Them Strategically
"Don't Just Set Prices: Manage Them Strategically" covers four pricing stategies most marketers overlook, what supply chain managers have learned about driving prices, when price sensitivity is actually a response to poor pricing policies, how your ...
DVD Free Preview

The Idea of Marketing in the Total Access, Real-Time Marketplace Rate:Not Yet Rated
The Idea of Marketing in the Total Access, Real-Time Marketplace
Featuring: Regis McKenna, Chairman, McKenna Group Why the current model of marketing doesn't work. How your distribution channel can make or break your brand. The blurring of the line between marketing and IT. ...
DVD Free Preview

Seal the Deal: The essential mindset for growing your professional service business Rate:Not Yet Rated
Seal the Deal: The essential mindset for growing your professional service business
This innovative, ten-step system teaches coaches, consultants, and solopreneurs how to integrate the critical trinity of networking, marketing and sales with a coaching approach to get more ideal clients. ...
BOOK

Building the Market-Focused Culture Rate:Not Yet Rated
Building the Market-Focused Culture
This session with Hayagreeva Rao, a professor with tbe Stanford Graduate School of Business, covers the following: How a market focus releases the organization from unprofitable customers, while attracting and retaining valuable customers. The ...
DVD Free Preview

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