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Marketing Strategies
Successful marketing strategies enable your organization to attract customers for its products and services. Here is a collection of training tools to enable your business leaders to develop and implement effective marketing strategies, plans and initiatives -- and ultimately to attract the customers your organization needs.
Available Products (61)
- New Suits: Profile of an Ad Campaign (video)
- New Suits: Profile of an Ad Campaign is a real-life case study of how advertising campaigns are developed. In this case, a clothier hires a young, ...
Available Formats DVD
- Big Mac Under Attack
- Hungry consumers in America and abroad are losing their appetite for the worlds largest fast food company. Is McDonalds a brand on the verge of ...
Available Formats DVD
- What Customers Want: Taking the Mystery Out of Marketing
- Two-part series makes marketing easy to understand, presenting fundamental concepts and showing application in practical ...
Available Formats DVD
- Business Ethics: Truth in Advertising (video)
- In todays high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the ...
Available Formats DVD
- The Basics of How to Plan, Write and Give a Winning Presentation!
- Be ready to anticipate the moment. Feel the goals and aspirations of your audience and make the presentation of your life! Divided into three ...
- Building Personal Networks
- Networks can be beneficial on multiple levels, for both the individual and the organization. They can lead to advances in your career, help you ...
- Don't Just Set Prices: Manage Them Strategically
- "Don't Just Set Prices: Manage Them Strategically" covers four pricing stategies most marketers overlook, what supply chain managers have learned ...
- The Idea of Marketing in the Total Access, Real-Time Marketplace
- Featuring: Regis McKenna, Chairman, McKenna Group Why the current model of marketing doesn't work. How your distribution channel can make or break ...
- Seal the Deal: The essential mindset for growing your professional service business
- This innovative, ten-step system teaches coaches, consultants, and solopreneurs how to integrate the critical trinity of networking, marketing and ...
Available Formats BOOK
- Building the Market-Focused Culture
- "Building the Market-Focused Culture" with Hayagreeva Rao, a professor with tbe Stanford Graduate School of Business, covers the following: How a ...
- Finding Untapped Growth in Existing Markets
- Finding Untapped Growth in Existing Markets Highlights:Segmenting customers by behaviors, rather than by beliefs or attitudes. Customer profiles ...
- Lead with Your Heart: Sell Happiness and You and Your Business Will Flourish
- Stop thinking about profits and start thinking about how to create better experiences with Lead with Your Heart: Sell Happiness and You and Your ...
Available Formats BOOK