Home > Newsletter > RCTM Monthly Newsletter June 2009

Greetings from The Richardson Co. Training Media

This month we are featuring a new program that will enable you to focus your
teams and help them become more productive through consistent organizational
branding. The Clarity Imperative training program shows you how to improve
morale, enhance productivity and avoid turnover through clear and consistent
organizational branding. An online preview of The Clarity Imperative is
available via our website today. http://www.rctm.com/8819.htm

We are also pleased to share an amazingly funny, entertaining and motivating
new training series. The Sam Glenn Series includes three quirky titles,
including "Who Put the Lizard in My Lasagna?"  We think this new series has
the capability to energize all sorts of team meetings and training sessions.
You may view a short online preview of this program via our website today.
Complimentary full-length DVD previews of the Sam Glenn Series are also
available (via ground shipping). http://www.rctm.com/8821.htm

Many of you have probably seen at least one of the enlightening diversity
programs created by Jane Elliott. These documentaries were originally produced
for television, but are now widely used for diversity training sessions in all
types of organizations. Jane Elliott's titles include The Eye of the Storm, The
Angry Eye, and A Class Divided. These programs have become so popular that
Jane Elliott has now released a new compilation of these programs for
organizational diversity training entitled Wide Eyed. This program comes with
a facilitator's guide. http://www.rctm.com/8820.htm

New training resources available this month from RCTM also include three
CD-based training modules that are very reasonably priced. The topics of these
three programs include new employee orientation, coaching effectively, and
customer service training for financial institutions.
http://www.rctm.com/8825.htm
http://www.rctm.com/8827.htm
http://www.rctm.com/8826.htm

In addition, you will find two extra budget-friendly DVD training programs in
our new June listings. The first of these programs covers management
responsibilities and ethics. http://www.rctm.com/8813.htm
The second program is the latest edition of Stanford's popular website best
practices series. http://www.rctm.com/5556.htm

You can now find The Richardson Co. Training Media on Facebook. Become one of
our "fans" on Facebook and you'll be the first to receive updates when we add
new training resources to our website database.
http://www.facebook.com/home.php#/pages/The-Richardson-Co-Training-Media/90848573813?ref=ts

Sincerely,

Walt Richardson
President, The Richardson Co. Training Media
phone: 1-800-488-0319
email: rctm@rctm.com

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In this issue:

* embrace your corporate culture to guide, motivate and inspire employees (DVD)
* inspire and motivate your teams to perform with FUN new series (DVD)
* refresh your diversity training with new Jane Elliott program (DVD)
* utilize ethics case studies to illustrate management responsibilities (DVD/VHS)
* engage new employees on first day with new orientation express CD (DVD/VHS)
* show your employees how to coach effectively for improved performance (CD)
* enhance customer service with new training for financial organizations (CD)
* update your website and marketing with Stanford's best practices series (DVD)
* we're on Facebook: become a fan to be the first to hear about new resources

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Embrace your corporate culture to guide, motivate and inspire employees (DVD):

The Clarity Imperative

Produced: June 2009

How Getting Everyone on the Same Page Makes Your Organization Stand Out

Successful organizations ensure that their employees, at all levels, know --
and can articulate -- what their organization really does, its true culture,
and the direction it's headed. See how consistent organizational messaging can
dramatically impact performance, employee engagement and branding.

Benefits:
- Improves morale by helping organizations focus on the essence of what they
do (and why it matters).
- Reduces costly turnover as organizations begin hiring individuals
well-suited for their culture and vision.
- Strengthens the firm's brand and reputation by teaching the keys to
consistent "organizational messaging."

The world's most successful organizations have one thing in common. Clarity.
In these organizations, everyone from the top executive down to the most basic
entry level worker knows and can articulate why the organization exists, where
it's headed and what the culture is really all about.

In The Clarity Imperative, author and consultant John Jenson uses a variety of
inspirational stories to introduce viewers to the importance of "consistent
organizational messaging". He shows that when people within an organization
share the same understanding of "what we do," "our culture" and "our direction"
-- to the point where they can succinctly express these things to others --
they are easily able to walk their talk. Ultimately the organization separates
itself from those that are trying to be all things to everybody.

Real-world employees from organizations in such diverse industries as food
service, real estate, manufacturing, finance and healthcare provide examples
of clarity in action.

Use of this program can lead to:

- Effective Talent Management - Organizations recruit for and hire people
whose values are in line with those of the organization and who will fit into
the culture.
- Productivity Improvement - Clarity of purpose and direction prevents a lot
of wasted time and energy. Leaders and employees walk away from
opportunities/offerings that don't support what the organization is really
trying to accomplish. Decision making and goal setting are streamlined because
everyone is working from the same understanding about what is important.
- Increased Employee Engagement - People buy-in more easily when they are
clear about what their organization stands for, where it is headed and how
their role plays a part in the overall plan.
- Improved Sales and Customer Loyalty - Clear messaging leads to a stronger
brand. Consistency in messaging increases customer trust and loyalty.

The essence of a brand lies in its consistency. This timely program gives much
needed help to those who have been searching for an effective way to align the
organization around a clear message despite ever-changing conditions.

An online preview of this new program on organizational messaging is available 
via our website now. Complimentary full-length DVD previews are also available
(via ground shipping).

Read more here:
http://www.rctm.com/8819.htm

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Inspire and motivate your teams to perform with FUN new series(DVD):

Sam Glenn Series (DVD)

Produced: June 2009

The Sam Glenn Series contains three hilarious new programs featuring Sam's
thoughts on attitude, change, and well...lizards! And they really couldn't have
been released at a better time!

You'll find that Sam's Lizard Philosophy and humorous stories of how he deals
with changes, challenges, the unexpected, and negative people will be a
refreshing change, and we're sure your staff will too.

Sam Glenn, an author and motivational speaker, invigorates audiences with
sidesplitting humor, inspirational insights, and candid simplicity. Sam is
regarded as The Authority on Attitude(TM).

The Sam Glenn Series includes:
- A Kick in the Attitude!(TM)
- When Change Happens, Adjust Your Sail(TM)
- Who Put A Lizard In My Lasagna?(TM)

Style: Humorous Presentation

Uses:
- Improving Sales, Attitude, and Service
- Motivation and Inspiration
- Retail Training
- Stress Reduction
- Teams and Teambuilding

An online preview of this exciting and fun new training series is available via
our website now. Complimentary DVD previews are also available (via ground
shipping).

Read more here:
http://www.rctm.com/8821.htm

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Refresh your diversity training with new Jane Elliott program (DVD):

Wide Eyed with Jane Elliott

Produced: 2008

Join a diversity training session using clips from Jane Elliott's previous
documentaries and a detailed Facilitator's Guide written by Jane Elliott.

In 1968, in response to the assassination of Dr. Martin Luther King Jr., a
third grade teacher, Ms. Jane Elliott, in all-white, all-Christian, Riceville,
Iowa, involved her students in an exercise in discrimination based on eye
color.

Over a dozen films have been made of Ms. Elliott conducting the exercise. In
response to requests from diversity trainers, Ms. Elliott has now provided us
with a compilation DVD of some compelling moments from those films. Seeing and
discussing these clips can help us to recognize some of the issues surrounding
the "--isms" with which we all live. It may also help us to realize how we as
human beings react when we are treated unfairly on the basis of physical
characteristics over which we have no control. The use of the material can
help to increase our awareness of the effects of racism, sexism, ageism,
able-ism, homophobia, ethnocentricity, and bigotry in general.

Jane Elliott has written a detailed accompanying study guide which refutes the
stereotypical remarks that are made in some diversity training classes. This
material is appropriate for diversity training in junior and senior high
schools, colleges, corporations, military groups and civic organizations.

Read more information here:
http://www.rctm.com/8820.htm

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Utilize ethics case studies to illustrate management responsibilities (DVD/VHS):

Ethics and Responsibility in Management

Produced: 2008

What does it mean to be an industry leader in the 21st century? Having the
greatest market share is no longer enough -- a successful business must now
set an example as a good corporate citizen. This program examines key policies
and practices that integrate ethics and responsible management into all
aspects of business operations.

Viewers are introduced to Australia's Corporate Responsibility Index, or CRI
-- a useful model for systems designed to measure and reinforce ethical and
environmentally friendly commerce. Case studies of two companies, Toyota
Australia and Energy Australia, illustrate how the CRI and its guidelines play
out in real-world situations. Viewable/printable educational resources are
available online. (30 minutes)

Read more here:
http://www.rctm.com/8813.htm

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Engage new employees on first day with new orientation express CD (DVD/VHS):

Orientation Express CD - Manager's Guide

Produced: 2008

Engage new employees the first day with this self-directed program.

A successful orientation is critical to your new employees' success on the job.
Here's a self-study program your managers, team leaders and mentors to new
employees can use to get new hires off to a great start, reduce anxiety, and
create job satisfaction from day one.

Unlike most orientations, the manager takes an active role in this process.
You'll find the technique of self-directed learning paired with follow-up
discussions with the manager stimulates the building of solid relationships
unlike anything else. Use the program in a group or one-on-one. Either way,
it's the most efficient and effective way to engage new employees and ensure
their success.  

The Employee Workbook includes all the learning assignments, activities and
self-check questions organized in three modules:
- Getting Started introduces the employee to the organization, benefits, pay
system and critical policies and procedures.
- Getting Knowledgeable focuses on the employee's role and learning more about
the organization.
- Getting Connected explains long-range goals and strategic plans of the
organization and how the employee can grow and develop in their roles.

The Manager's Guide contains instructions, prepared questions and other
supporting documents to guide the manager in leading the follow-up discussions.

The Orientation Express - Manager's Guide includes:
- The plan and overview for the complete orientation program.
- Scheduling forms and completion checklists which can serve as the official
record of the orientation training.
- A learning path for each chapter, including the complete set of learning
assignments and the learning objectives for that chapter.
- A complete agenda for each meeting with the employee.
- Instructions for how each learning assignment is to be completed.

With Orientation Express, the next time a new hire arrives the self-study
orientation can begin.

Read more here:
http://www.rctm.com/8825.htm

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Show your employees how to coach effectively for improved performance (CD):

Coaching Effectiveness Workshop

Produced: 2008

Train your employees to get the best out of their people and get their people
to be their best.

Everyone these days is talking about "coaching." But do your employees
understand what "coaching" really means? More importantly, do they practice it
regularly?

With Coaching Effectiveness Workshop, you have a complete training program you
can use at all levels of your organization to give employees guidance in
three key coaching areas:
- Working closely with people one-on-one, giving feedback, setting goals and tasks that will stretch them and supporting them through difficulties
- Setting up a climate or environment that encourages people to take the risk to do things differently and learn from their experience
- Actively setting up learning opportunities for individuals by giving them the chance to work with different people and providing new and challenging work experiences

The workshop is organized into four sections. Section one helps participants
understand their own coaching style, "read" the needs of others, identify the
learning styles of others and set the climate for coaching. Section two
focuses on how to assess alternative coaching methods and determine when and
where to coach. Section three tackles how to create the time and opportunity
to coach and find opportunities to build relationships. In section four,
participants will learn how to encourage communication and feedback, develop a
long-term monitoring plan and review and adjust as they go. 

The Instructor's Guide contains all you need to conduct a workshop:
introductory notes, a suggested timetable, background notes, a trainer's
checklist, course notes, action planning and evaluation forms and a CD with
PowerPoint slide masters. 

Read more here:
http://www.rctm.com/8827.htm

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Enhance customer service with new training for financial organizations (CD):

Superior Client Service for Financial Institutions

Produced: 2008

Give your service personnel the cutting-edge skills they need to move their
phone performance from "good" to "superior."

This complete training program makes it easy to teach any number of employees
the interpersonal communication skills needed to create superior interactions
with financial clients. While the materials focus on providing service by
phone, many of the concepts translate readily into face-to-face interactions.

This is the ideal customer service training program for financial institutions.

Here is the training program you need to develop the skills and effectiveness
of customer service representatives in large-volume phone units as well as
anyone else who speaks by phone with internal or external clients, including:
- Service managers
- Front-line accounting specialists
- Help Desk personnel
- Back-office personnel
- Internal specialists

Accelerate the mastery of key skills practiced by the industry's best.

The program is organized around seven practical areas that address the most
challenging issues your employees face:
- Essentials of superior client service
- Voice mail
- Superior service delivery
- Challenging calls
- Responsive problem recovery
- Special situations
- Communication with internal clients

Your employees will learn:
- What makes the difference between adequate, good and superior performance.
- How you say what you say is as important as, and sometimes more important
than, what you say.
- How to avoid being coaxed into making exceptions that can be bad for the
company or the client or might be a violation of policy or regulation.
- What to do when explaining complex information and the client doesn't follow.
- How to use what they know about the client's history from the system and
from what the client says.
- And much more.

Designed for easy and flexible implementation.
Superior Client Service for Financial Institutions can be delivered by trainers,
supervisors, team leaders and managers in two days or seven 90-minute to 2-hour
sessions.
 
The Tell-Show-Do approach helps employees quickly grasp and apply key
principles and can easily be modified to fit your organizations policies and
culture:
-The Trainers Guide provides the "Tell."
- The multimedia CD accompanying the guide is used as the "Show" or
demonstration.
- Two kinds of "Do" exercises are recommended: Quick classroom exercises
involving role-play and extended exercises occurring outside the formal
classroom and using real-life examples, call monitoring and/or a phone lab.

Read more information here:
http://www.rctm.com/8826.htm

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Update your website and marketing with Stanford's best practices series (DVD):

Best Practices for Your Website

Produced: 2008

The popular Stanford lecture series on effective Website practices. Learn from
the experts. What you need to know about what's happening right now on the Web.
Get all 12 titles in the series and save! Individual prices for all 12 titles
would be $1188, but in this package you get all 12 for only $795. The popular
Stanford lecture series on e-commerce has been updated and expanded. Learn
from the experts what you need to know about what's happening right now on the
web. Get all 12 titles in the series and save!

This series includes the following 12 programs:
- Behind the Browser, with Matt Cohen, CEO and Founder, OneSpot
- Broadcasting Your Brand, with Cody Simms, Senior Director of Product
Management, Yahoo!, Inc.
- Harnessing the Power of Blogs, with Scott Karp, Editor & Publisher,
Publishing 2.0 Blog
- How to Pull Off a Successful Redesign, with Michael Gold, West Gold Editorial
Consulting    
- Mobile Strategies, with Sabina Shnapek, Director of Advertising Sales, Ad
Infuse
- Secrets of Search Engine Optimization, with Rand Fishkin, Founder & Ceo,
SEOmoz
- Staying Out of Legal Trouble, with John Hart, Partner, Dow Lohnes &
Albertson, PLLC
- Smarter Strategies for Enewsletters, with Loren McDonald, President Industry
Relations,  SilverPOP
- Ten Mistakes Web Sites Still Make...And How to Fix Them, with Michael Gold,
West Gold Editorial Consulting and Susan West, West Gold Editorial Consulting
- User-Generated Content: Growing It, Controlling It, with Kevin McKean,
Vice President & Editorial Director, Consumer Reports
- Using Web Metrics Strategically,
with Shari Cleary, Director of Digital Entertainment & Games Research, MTV
Networks
- Video Strategies: What's Working Today,with Sean Nolan, Director, Men's
Health Online; and Molly Wood, Executive Director, CNET.com

Read more here:
http://www.rctm.com/5556.htm

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We're on Facebook; become a fan to be the first to hear about new resources:

You can now find The Richardson Co. Training Media on Facebook. Become one of
our "fans" on Facebook, and you'll be the first to receive updates when we add
new training resources to our website database.
http://www.facebook.com/home.php#/pages/The-Richardson-Co-Training-Media/90848573813?ref=ts

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Thank you for using The Richardson Co. Training Media as
"Your Training Source." I am always pleased to chat with you regarding your
training needs. We have products available which are not yet listed on our
website. For a complimentary consultation contact me at 1-800-488-0319 or
send an email to: WaltRichardson@rctm.com. We still offer complimentary
previews, and government agency and education discounts on many programs.

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Regards, 
Walt Richardson, President

The Richardson Company Training Media 
"The Training Source" 
http://www.rctm.com 
email:  WaltRichardson@rctm.com  
Voice:  1-800-488-0319 or 253-582-2911 
Fax: 1-253-588-0815 
Mailing address: 13 Creekwood Ln SW, Lakewood, WA 98499, USA

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