Home > Newsletter > RCTM Newsletter October 2009

In this issue:

• prevent employee and customer theft with loss prevention training (DVD)
• build and inspire winning teams with inspirational CEO interviews (DVD)
• update your safety training with four new budget-friendly programs (DVD)
• improve customer service with training on phone skills and irate customers (DVD)
• help managers coach to improved performance with positive discipline (DVD)
• make sure your construction safety training is complete with new series (DVD/VHS)

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Greetings

We are very excited to share a number of new programs with you this month! In particular, we are most pleased to share a new training series on loss prevention. New training resources on this topic just don't come out very often. Many of our customers in retail industries have been seeking updated
loss prevention resources for quite awhile. If this is a topic that is of interest or concern to your organization, you can preview both of these new programs online. Take A Good Look teaches sales associates how being alert and providing great customer service is the most effective way to stop thieves before they can steal. Crossing the Line: The Personal Price of Employee Theft demonstrates how personal choices can make or break you. It also outlines how conviction for stealing from an employer can impact a person's
life. 
http://www.rctm.com/8858.htm

If you're seeking a quality training resource on team building, then the Wisdom of Teams is one you'll want to take a look at. This motivational corporate training program provides specific tools for building winning teams in good and bad times. This team skills video features Donald Van de Mark, former anchorman and journalist at CNN, CNBC and public television. He interviews, profiles, and then provides his key insights on the essential ingredients needed to build winning teams. Successful CEOs and company founders give their insights: Jack Welch, Bill Bradley, Dennis Conner, Steve
Case and Ben & Jerry. 
http://www.rctm.com/8857.htm

One of our most budget-friendly producers has released a number of new training programs. These new releases include four safety-related topics on proper lifting, slips, trips and falls, fire safety and forklift operation. Short online previews are available via our website for all of these new safety training programs.
http://www.rctm.com/8861.htm

Two more new releases from this cost-effective producer feature customer service skills training. When the Phone Rings offers tips for positive telephone skills. http://www.rctm.com/8860.htm
Dealing with the Irate Customer II is actually an updated version of a best-selling program on customer service. This remake has already won a Telly Award. http://www.rctm.com/8865.htm

The final new release from this same producer is The Power of Positive Discipline. Through the stories of two employees, this program shares how to discipline employees progressively, giving them a chance to turn their performance around and meet your expectations. Your managers will appreciate the examples of how to start with coaching and then move on to more severe measures, like verbal and written warnings, if necessary. We feature an online preview for this program via our website as well. http://www.rctm.com/8866.htm

The last training resource update we have to share with you this month is regarding safety training for construction-related organizations. One of the producers with the most depth in safety training resources has recently revised and updated their training series on construction safety. You'll find
a wide variety of timely topics included in this package, at a very reasonable price. This new Construction Industry Safety Training Package has received very positive reviews. http://www.rctm.com/8729.htm

If you are interested in online streaming delivery options, simply contact us to learn more about the digital licensing options for a particular program. Most of the programs we offer are now available for (digital) streaming options.

Sincerely,

Walt Richardson
President, The Richardson Co. Training Media
phone: 1-800-488-0319
email: rctm@rctm.com

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Prevent employee and customer theft with loss prevention training (DVD):

Take A Good Look - Loss Prevention Training

Produced: September 2009

Take A Good Look teaches sales associates how being alert and providing great customer service is the most effective way to stop shop-thieves before they can steal. Giving great customer service is also the easiest, most immediate and least expensive means of stopping shoplifters, also called shop-thieves because they are thieves. And deterring theft helps to assure financial stability for the store, which translates into jobs and benefits. Billions of dollars are lost annually due to theft, causing many stores to close.

There are a variety of motivations for shop-thieves to steal - drugs, gambling, livelihood and lifestyle. Some individuals steal as a full time job, as a way to support themselves. Gangs are making a large impact and, more recently, large international crime rings are more of a presence than ever before,
clearing entire shelves and racks of merchandise. The internet, with auction sites and discount selling sites, is a large driver of store theft, making it easy to move stolen merchandise. In addition to thieves who come with the intent to steal, you may also encounter shop-thieves who don't come in to
steal. An opportunity presents itself, they're tempted, and they take it.

By developing the habit of taking a good look at each customer who enters the store, and providing good service, sales associates are able to observe details that can reveal whether a shopper is truly a customer or a thief looking for a chance to steal. Filled with dramatizations, Take A Good Look
focuses on individual shop-thieves who work alone or in pairs. Sales associates gain insight on how and when shop-thieves will try to steal.

Program training points include:
- Greet each customer who comes into your store or into your department.
- Observe details as customers enter your store or your department - what they're wearing, what they carry and how they carry it.
- Read your customer's body language.
- Keep attention focused on your customers.
- Observe shopping "behavior", or the "way" in which customers shop - do they shop like a normal customer, or do they handle items "differently?"
- Deter shop-thieves by providing great customer service.

An online preview for this new loss prevention program is available via our website now. Complimentary DVD previews are also available (via ground shipping).

Read more here:
http://www.rctm.com/8858.htm

Crossing the Line: The Personal Price of Employee Theft

Produced: September 2009

Crossing the Line demonstrates, in personal terms, how your personal choices can make or break you. Conviction for stealing from an employer can impact a person's life in ways you may never have thought possible. Learn from the true stories of four people through dramatizations of their individual experiences. Each one was faced with a personal challenge or a desire. Learn what happened
when they chose to steal as an answer to their situations. See what choices they made and how those choices affected their lives. Honest employees will learn how their own jobs are threatened by dishonest employees.

Have you ever known someone who stole from the place where they work? What was the personal cost of what they did? We sell ourselves short when we choose to cross the line and steal. It doesn't matter why a person steals - whether they're angry at their boss, are pressured by someone, or think they can get ahead somehow. Stealing is against the law and there is a price to be paid - personally and professionally. It comes with a high cost that has life-long consequences. Not only do we hurt ourselves, we hurt everyone we work with because we're putting their jobs and their futures at risk as well. Employee theft totals multiple billions of dollars each year and is responsible for nearly half of all the bankruptcies filed in the retail industry.

Indeed, life is too short to not enjoy the best it can offer - earned in a way that fills you with pride and satisfaction. Viewers learn honesty is what builds a good life, good working relationships and a good career. If a person chooses to steal from an employer, they risk everything, including:

- Having a police record for life.
- Limited choices for fulfilling employment and good income.
- Loss of trust, honor, respect and good relationships from everyone in your
life (personal and professional).

An online preview for this new program on the personal price of employee theft is available via our website now. Complimentary DVD previews are also available (via ground shipping).

Read more here:
http://www.rctm.com/8859.htm

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Build and inspire winning teams with inspirational CEO interviews (DVD):

Wisdom of Teams with Donald Van de Mark

Produced: September 2009

Add instant credibility to your team building efforts with this program featuring Bill Bradley, Jack Welch and other world class successful business leaders. These successful leaders support the points you're teaching to instill team work, the most resourceful tool your organization has to

This motivational corporate training team building program provides specific tools for winning teams and team members in good and bad times. This team skills DVD/video features Donald Van de Mark, former anchorman and journalist at CNN, CNBC and public television who interviews, profiles and then provides his key insights on the key ingredients needed to build winning teams. Successful CEOs and company founders give their insights: Jack Welch, Bill Bradley, Dennis Conner, Steve Case and Ben & Jerry.

The program has a broad base appeal; from schools to team leaders to individual members of a team. Simple to understand yet important messages are explored and taught: from how to create a great team, setting the bar for excellence, individual performance versus team success, honoring differences, managing change for innovation and creativity and team leadership.

5 video segments that teach the following concepts:
- Commitment to the Team (Dennis Conner).
- Energizing the Team (Jack Welch).
- Competition (Bill Bradley).
- Consistency & Change (Steve Case).
- Joy of Invention (Ben & Jerry).

An online preview of this new program on building winning teams is available via our website now. Complimentary DVD previews are also available (via ground shipping).

Read more here:
http://www.rctm.com/8857.htm

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Update your safety training with four new budget-friendly programs (DVD):

One of our most budget-friendly training content producers has recently released four new programs for your safety training libraries. We are pleased to have short online previews of each of these new training programs available via our website. The purchase price for any one of these four safety DVD's is only $129. View descriptions and online previews via the following four links to our website:

Proper Lifting Techniques: Keeping Your Workplace Safe
http://www.rctm.com/8861.htm

Fire Safety & Evacuation: Keeping Your Workplace Safe
http://www.rctm.com/8862.htm

Slips, Trips, & Falls: Keeping Your Workplace Safe
http://www.rctm.com/8863.htm

Forklift Operation & Safety: Keeping Your Workplace Safe
http://www.rctm.com/8864.htm

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Improve customer service with training on phone skills and irate customers (DVD):

Each of these customer service training programs is available for only $159
each. 
 
When the Phone Rings: Telephone Skills for Better Service

Produced: 2009

Make sure your phone employees are ready for business.

Employees who answer phones are speaking for everyone in your company. It's up to you to make sure they have the training they need, so they can do the job that you expect.

This program teaches the following telephone courtesy skills:
- Customer service etiquette.
- Taking an accurate message.
- Handling transfers and multiple lines.
- Voice mail and leaving a message.
- Problem calls.

An online preview of this new telephone customer service training program is available via our website now.

Read more here:
http://www.rctm.com/8860.htm

Dealing with the Irate Customer II

Produced: 2009

This new progam won a Telly Award.

Angry customers can take their toll on employees, to the point where it can be easy to lose perspective.

In this updated version of the classic training video, a frustrated employee receives advice from his coworkers on how to better handle difficult customers.  When a kind greeting and an ounce of respect aren't enough, the techniques presented here can keep a situation from getting out of control. Rather than taking the matter personally, employees learn that they're in a position to solve problems and possibly even make someone's day a little bit brighter.

An online preview is available for this new customer service program via our website now.

Read more here:
http://www.rctm.com/8865.htm

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Help managers coach to improved performance with positive discipline (DVD):

The Power of Positive Discipline

Produced: 2009

This new program won a Telly Award.

The best way to discipline employees is to do it progressively, giving them a chance to turn their performance around and meet your expectations. Start with coaching and then move on to more severe measures, like verbal and written warnings, if necessary.

This new video follows the stories of two employees, one whose priority seems to be fantasy baseball instead of his production report, and one who has a habit of showing up late. Learn the six steps that can show your problem employees the effect their behavior has on other members of the organization, and how it's their responsibility to make a change or face the consequences.
 
The best way to discipline employees is to do it progressively, giving them a chance to turn their performance around and meet your expectations. Start with coaching and then move on to more severe measures, like verbal and written warnings, if necessary. This new video follows the stories of two employees, one whose priority seems to be fantasy baseball instead of his production report, and one who has a habit of showing up late. Learn the six steps that can show your problem employees the effect their behavior has on other members of the organization, and how it's their responsibility to make a change or face the consequences.

An online preview of this new performance coaching program is available via our website now. 

Read more here:
http://www.rctm.com/8866.htm

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Make sure your construction safety training is complete with new series (DVD):

Construction Industry Safety Training Package

This REVISED construction oriented package is an economical way to meet your safety meeting needs for an entire year! Programs cover important general safety and regulatory topics.

Employees in the building and construction industry face a number of hazards every day... from working with hand and power tools to exposure to hazardous chemicals. Their accident and injury rate is so high that OSHA has made building and construction companies a "target industry." placing added emphasis on working with them to try and combat this problem.

The new "Construction Safety Series" teaches employees to spot hazardous situations and reviews what they can do to work safely and accident-free. The eighteen programs currently available in the series cover important general safety and regulatory compliance topics. The DVD/video programs are available separately, or as part of "Construction Safety Kits" that also include a supply of posters and employee booklets.

These programs are also available as a package, the "Construction Safety Package." This package consists of 12 programs for $995.00 (12 for the price of 10!). Avoid unpleasant visits and unnecessary fines from OSHA by providing your employees with the training they need to keep safe!

The DVD versions of the programs are divided into 2- to 3-minute "chapters", the programs can be shown in their entirety in a single session, or individual chapters can be used as the basis for a number of 10- to 5-minute "Tailgate Meetings" or "Toolbox Talks", a type of training that is very popular in the construction industry.

Choose 12 of the program titles from the list below for your special package price of only $995. 

Titles in the series include:
 
General Safety
- Crane Safety in Construction Environments
- Eye Safety in Construction Environments
- all Protection in Construction Environments
- First Aid in Construction Environments
- Hand & Power Tool Safety in Construction Environments
- Hand, Wrist & Finger Safety in Construction Environments
- Heat Stress in Construction Environments  (available soon)
- Ladder Safety in Construction Environments
- Rigging Safety in Construction Environments
- Safety Orientation in Construction Environments  (available soon)

Regulatory Compliance
- OSHA Lead Standards... A Refresher Program
- Supported Scaffolding Safety in Construction Environments ... A Refresher Program
- Suspended Scaffolding Safety in Construction Environments ... A Refresher Program
- Right-To-Know for Building and Construction Companies...A Refresher Program
- Working with Lead Exposure in Construction and General Industry
- Right-To-Know for Building and Construction
- Supported Scaffolding Safety in Construction Environments
- Suspended Scaffolding Safety in Construction Environments

Online previews are available for most of the programs in this series, via our website.

Read more information here:
http://www.rctm.com/8729.htm

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Thank you for using The Richardson Co. Training Media as "Your Training Source." I am always pleased to chat with you regarding your training needs. We have products available which are not yet listed on our website. For a complimentary consultation contact me at 1-800-488-0319 or
send an email to: WaltRichardson@rctm.com. We still offer complimentary previews, and government agency and education discounts on many programs.

Please forward this email to friends and co-workers who might find the information useful.  If you are no longer interested in receiving our monthly email training updates please click on the unsubscribe message below.  Remember we do not share our email list with anyone.

Regards, 
Walt Richardson, President

The Richardson Company Training Media 
"The Training Source" 
http://www.rctm.com 
email:  WaltRichardson@rctm.com  
Voice:  1-800-488-0319 or 253-582-2911 
Fax: 1-253-588-0815 
Mailing address: 13 Creekwood Ln SW, Lakewood, WA 98499, USA