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How to Write a Business Plan, Fourth Edition (self-study program) Product Reviews

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This best-selling AMA self-study course has been updated to include crucial information on diagnosing and measuring customer satisfaction. How to Write a Business Plan not only puts all the facts and planning formats you need right at your fingertips, but also gives you the latest thinking on effective business planning. It shows you how to organize and implement the planning process from beginning to end and translate your plan into action.

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