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Coca-Cola: From Trouble, Marketing Opportunity - VIDEO Product Reviews
This information was left by past customer purchases to help inform yours.
This great program proves you can learn from both business success AND failure... In a rare televised interview, Chairman Roberto Goizueta discusses how the New Coke debacle in 1985 was a dark cloud with a golden lining, leading the company to re-focus on its core product, now called Coca-Cola Classic. Providing a brand marketing lesson, the segment takes viewers down Coca-Cola's memory lane.