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An excellent training resource for creativity and innovation!Freshness Case study: 3M & America's cup teamThe first law of creativity is that the quality and uniqueness of stimulus has a direct impact on the quality and uniqueness of ideas out. This first clip shows how 3M used ideas from the natural world to enable yachts to go faster. Green housing Case study: Metropolitan Police Green housing protects young ideas when they are at their most vulnerable and nurtures them to grow healthily. Organizations and the individuals in them significantly increase the creative buzz of their working lives when armed with the green housing principles Signalling Case study: Orange Signalling is an 'enabling' behaviour, which will help develop awareness of the two states of business thinking and how to navigate between them. We see how Orange has created a special area designated for brainstorming Realness Realness at work means that you stop talking, sending memos, convening meetings, and start actually doing. It's about bringing you ideas to life however you can Momentum Case study: Unilever How does it feel to be working on a project that has momentum? You can feel the positive buzz in the air. If you want to kill an idea, let it drag on. Creating momentum by setting a target deadline ensures that you could spot the energy and excitement a mile off. Courage Case study: School Courage underpins all creativity. The challenge to do something new, take a risk, and being creative, takes courage.