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Building the Market-Focused Culture Product Reviews

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This session with Hayagreeva Rao, a professor with tbe Stanford Graduate School of Business, covers the following: How a market focus releases the organization from unprofitable customers, while attracting and retaining valuable customers. The necessity of an employee brand that is closely aligned with the organization's customer brand. Why your competitors will try to imitate your market focus... but won't be able to.

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