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TNT: Dealing With Change Product Reviews
This information was left by past customer purchases to help inform yours.
Is it possible to really change your external brand identity and your internal culture? Simply put, the answer is YES! In this entertaining and revealing case study, Tom Peters shows you how Turner Network Television was able to meet a huge competitive challenge. TNT had to change from a general entertainment network to a desired cable destination. They needed to give viewers a reason to tune in to the network instead of the hundreds of other cable channels. Their solution was an entirely new focus and direction for the network – starting with the “We Know DramaP TMP” brand. Employees had to learn how to overcome concerns about the new brand, believe in it, and sell it to the external customers – the cable viewers.