How to Write a Business Plan, Fourth Edition (self-study program)

Author

• Crego

Key Features

Format: Print
Testing/Credit: One multiple-choice test valued at two Continuing Education Units (CEUs) and one Examination Case valued at one CEU
stock# 14283

This best-selling AMA self-study course has been updated to include crucial information on diagnosing and measuring customer satisfaction. How to Write a Business Plan not only puts all the facts and planning formats you need right at your fingertips, but also gives you the latest thinking on effective business planning. It shows you how to organize and implement the planning process from beginning to end and translate your plan into action.

Gain the skills to:

Set realistic production/service, revenue, and overall operating goals and objectives

Pinpoint the crucial elements of your competitive environment, including market, economic, and technological factors

Develop and coordinate strategies that strengthen your company's production, marketing, research and development, organization and management, and financial systems

Write the actual planning document and implement it to guide your company to greater productivity and profits

You’ll learn how to:

• Evaluate your company’s capabilities, strengths, and weaknesses
• Identify and integrate customer requirements into your plan
• Implement your plan successfully
• Obtain the capital you need to grow

Course Objective: Organize and implement the planning process. Analyze the strengths, weaknesses, and opportunities in your organization. Produce a professional-quality business plan.