The Search for Life After Planning: How to Build Strategies that Get Implemented

Produced

• 1997

Key Features

Video type: VHS
Length: 49 mins. (1997)

a Stanford Graduate School of Business Executive Briefing
Featuring:
John R. (Rick) Berthold
President, The Altos Group, Inc.
Academic Director, Stanford Managerial Excellence Program

Program Highlights:

• How to maintain seamless connections between strategic planning and implementation processes.
• A model to facilitate company growth and communication.
• Creation and maintenance of functional strategies.

The traditional approach to strategic planning is dead. The old approach focused on producing a plan on paper, which would subsequently disappear into a desk drawer. Replacing the old approach is a new method that focuses on strategic thinking and strategic implementation. Rick Berthold presents a fresh perspective on strategy formation and implementation, and a process for developing strategies that assure organizational alignment and lead to effective implementation.

John R. (Rick) Berthold is President of The Altos Group, Inc., and former President of Menlo College. He taught corporate strategy for the Stanford Graduate School of Business and directed the Executive Program for Growing Companies, receiving the 1986 Distinguished Teaching Award. He has held numerous management positions, including President of Six Flags, Inc., President of Hervic Corporation, and General Manager of Saska Sports Industries. He is currently Academic Director of the executive education program at Stanford, Managerial Excellence, and director of four companies.